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Web studio + website checkup software

Neon-fast websites that get found, cited and chosen.

We design and build fast, accessible, secure websites, then help them rank in Google and show up in AI answers. We also make Vinny, the website checkup platform, and WordPress plugins for accessibility, SEO and security.

Get a free auditStart a project

Built by JustWhat

Our products

The tools we use on client sites, available to you. Vinny checks any website and writes the fixes. Our WordPress plugins do the same inside wp-admin.

Vinny

Website checkups with good instincts

Vinny scans any website for accessibility, SEO, local listings, security and AI readiness, explains every fix in plain words, writes the fixes for you and keeps checking. AI Visibility shows how ChatGPT, Gemini, Perplexity, Claude and Google AI talk about your brand.

  • Accessibility (WCAG 2.2 AA), SEO and Core Web Vitals
  • Rank tracking, keywords, competitors and reviews
  • Security checks and AI readiness
  • Fix plans applied to WordPress or sent as GitHub pull requests
  • White-label client reports for agencies
Try Vinny free (opens vinny.justwhat.net)Or run a free audit here

Free for 1 site. Paid plans from $39 a month.

Sample report

Checked every week

94Accessibility
88SEO
ASecurity
81AI readiness
  • Images missing alt textFix written
  • Meta description too longSent to WordPress
For WordPress

JustWhat SEO Audit

Technical SEO for every page

Indexing, titles and descriptions, canonicals, structured data, broken links, robots.txt and AI crawlers, checked page by page.

  • Indexing problems first
  • Works with Yoast SEO, Rank Math and All in One SEO
  • Pro: every page on a schedule, alerts and a client report

Free download. Pro from $79 a year.

See the plugin: JustWhat SEO AuditDownload the zip: JustWhat SEO Audit
For WordPress

JustWhat Security Audit

Find the gaps before someone else does

Exposed files, weak headers, outdated plugins with known vulnerabilities and risky settings, with a plain fix for each.

  • Updates, risky settings and security headers
  • Known plugin and theme vulnerabilities
  • Pentest-style checks only with your written permission

Free download. Pro from $79 a year.

See the plugin: JustWhat Security AuditDownload the zip: JustWhat Security Audit

Open-source command-line scanners

The same accessibility, SEO and security engines, free on npm for developers and CI pipelines.

npx @pbpyrojust/universal-accessibility-audit https://your-site.com

Powered by Vinny

Free website audit

See where your site stands on SEO, local visibility, accessibility, AI readiness and security before you spend a dollar. Vinny scans your pages and emails you the report. Fix it yourself with Vinny, or have us handle it end to end.

Checks your SEO, local visibility, accessibility, AI readiness and security in about a minute, then emails you the report and a PDF. Powered by Vinny, our website checkup platform.

Free, no account needed. Want it fixed for you? Talk to us.

AI-driven build + full-funnel growth

Services

Custom builds, complete end-to-end delivery, SEO, AEO, cybersecurity, digital marketing, ads, design, animation, analytics, performance, lead generation, conversions, and measurable growth.

AI-Driven Custom Builds

Custom websites, apps, tools, automations, and AI-assisted workflows built around your goals, users, data, and growth plan.

End-to-End Development

Discovery, design, React, TypeScript, Next.js, Astro, Shopify, CMS builds, APIs, integrations, launch, and support.

SEO + AEO

Technical SEO, answer engine optimization, schema, metadata, local visibility, content structure, and AI-readable discovery files.

Digital Marketing + Ads

Landing pages, paid ads, campaign strategy, lead generation, email journeys, tracking, retargeting, and conversion funnels.

Auditing + Performance

Site audits, Core Web Vitals, accessibility, crawlability, page speed, UX friction, analytics gaps, and ROI opportunities.

Cybersecurity + Reliability

Security-minded forms, headers, dependency hygiene, backups, uptime foundations, privacy-conscious tracking, and hardened deploys.

Design + Animation

Brand-aligned UI, responsive systems, motion, GSAP animation, microinteractions, visual polish, and engagement-focused UX.

Ecommerce + Conversions

Shopify storefronts, product launches, checkout UX, payment integrations, email flows, upsells, and conversion optimization.

Analytics + Growth Systems

GA4, GTM, CRM/email pipelines, dashboards, attribution, event tracking, reporting, and growth experiments that show what works.

Cloud + Automation

Vercel, AWS, serverless functions, CI/CD, webhooks, custom CRMs, portals, Stripe, Square, and workflow automation.

Not sure where to start?

Run the free audit, or tell us what you're after and we'll scope it with you.

Free auditTalk to us

Audit, build, grow

How we work

Every project starts with what the data says and keeps going after launch.

  1. Audit

    Start with a free Vinny audit, or a deeper review with us: search, AI answers, accessibility, security, speed and how visitors convert.

  2. Build

    We design and build to your scope: a new site, a redesign, a store, or targeted fixes. Fast, accessible and secure from the first commit.

  3. Grow

    Vinny keeps checking after launch while we run SEO, ads, tracking and growth experiments, so you see what works and nothing quietly breaks.

Selected work

Portfolio

Selected work across ecommerce, nonprofits, platforms, and service brands - each built with performance, SEO, AEO, engagement, and measurable growth in mind.

Sasquatch ServicesJW Powered

AWS-hosted custom CRM, customer portal, headless CMS, SEO, AEO, analytics, and marketing platform.

  • AWS
  • React
  • TypeScript
  • Next.js
  • Strapi
  • Neon
  • GSAP
  • Stripe
  • SEO
  • AEO
  • Marketing
(opens in a new tab)

Evergreen Elks Golf

Charity golf event website with React, event marketing, SEO, lead generation, and Square integration.

  • React
  • TypeScript
  • Next.js
  • SEO
  • Lead gen
  • Marketing
  • Square
(opens in a new tab)

DoesItHaveItJW Powered

Custom cloud platform with CRM, APIs, aggregation, payments, CMS, SEO, AEO, and marketing architecture.

  • AWS
  • React
  • TypeScript
  • Next.js
  • Strapi
  • Neon
  • Stripe
  • Custom CRM
  • API integrations
  • SEO
  • AEO
(opens in a new tab)

Visit KittredgeJW Powered

Community portal for events, businesses, and local discovery with animation, local SEO, engagement, and marketing support.

  • React
  • TypeScript
  • Next.js
  • Animation
  • Local SEO
  • Engagement
  • Community portal
(opens in a new tab)

The Little Wren Shop

Custom Shopify storefront with SEO, marketing, social strategy, branding, design, conversions, and API integrations.

  • Shopify
  • Liquid
  • SEO
  • Marketing
  • Socials
  • Branding
  • Design
  • Conversions
  • API integrations
(opens in a new tab)

The Lazy Butcher

Shopify storefront and local marketing system for butcher shop, restaurant, hospitality, lead generation, and growth.

  • Shopify
  • SEO
  • Email marketing
  • Local campaigns
  • Analytics
  • Lead gen
  • Growth
(opens in a new tab)

Black Hat Cattle Co.JW Powered

Custom modern stack solution with SEO, performance, analytics, and marketing for a local restaurant brand.

  • React
  • TypeScript
  • Next.js
  • SEO
  • Performance
  • Marketing
  • Analytics
(opens in a new tab)

Chris King Band

Squarespace, PR, SEO, and digital marketing support for music promotion, engagement, and event discovery.

  • Squarespace
  • PR
  • Digital marketing
  • SEO
  • Engagement
  • Content updates
(opens in a new tab)

GitHub Profile

Selected code, tooling, accessibility, cybersecurity, SEO, automation, and web platform projects.

  • Open source
  • React
  • TypeScript
  • AWS
  • Automation
  • SEO tools
  • Security
(opens in a new tab)

JW PoweredWebsites and clients powered by JW - complete custom solutions from build to launch.

Questions we hear a lot

Answers

Straight answers about what we build, how we work, and our products.

What does JustWhat build?

JustWhat builds custom websites, ecommerce storefronts, CMS platforms, AI-driven workflows, automation, marketing systems, analytics foundations, and full end-to-end digital experiences.

Can JustWhat help with SEO, AEO, and AI search visibility?

Yes. JustWhat supports technical SEO, answer engine optimization, schema, metadata, llms.txt and AI summary files, local SEO, content structure, Core Web Vitals, and crawlability.

Do you handle marketing and growth after launch?

Yes. JustWhat can support digital marketing, paid ads, lead generation, conversion tracking, landing pages, email journeys, analytics, ROI reporting, and growth experiments.

Do you audit existing websites?

Yes. JustWhat audits performance, Core Web Vitals, accessibility, SEO, AEO readiness, metadata, schema, conversion paths, tracking, security posture, and technical debt.

What is Vinny?

Vinny is JustWhat's website checkup platform at vinny.justwhat.net. It scans any website for accessibility, SEO, local listings, security and AI readiness, explains each fix, writes fixes with AI and keeps checking on a schedule. It's free for one site, and paid plans start at $39 a month.

Do you make WordPress plugins?

Yes. JustWhat Accessibility Audit, JustWhat SEO Audit and JustWhat Security Audit run inside wp-admin. Each is a free download from wordpress.justwhat.net, with a Pro version from $79 a year for scheduled full-site scans, history, alerts and client reports.

Denver-rooted, web-ready

About

Cyberpunk aesthetics. Real-world engineering standards.

Stylized hologram portrait representing JustWhat in a cyberpunk display

We build signal, not noise.

JustWhat is a small, senior-led studio shipping modern web experiences - performance-first, accessible by default, secure-minded, and optimized for search, answers, engagement, and conversion. We match the design to your brand, then back it with real engineering and measurable growth systems.

Whether you need a clean marketing site, AI-driven workflow, CMS-powered platform, ecommerce store, technical audit, paid campaign, or a full funnel with analytics and automation, we build to your scope and ship fast.

  • • WCAG-minded UI patterns and keyboard-friendly interactions
  • • Clean metadata, schema, AEO, llms.txt, and share cards that help you rank + get cited
  • • Analytics, GTM/GA4 events, CRM/email pipelines, paid ads, and lead-gen reporting
  • • Core Web Vitals tuning: caching, image pipelines, performance budgets, and fast deploy workflows
  • • Cybersecurity-minded forms, headers, dependency reviews, privacy-aware tracking, and reliability checks

Reach us at contact@justwhat.net or call/text 573-917-0590.

Fast contact + follow-up

Contact

Drop a message and we will respond fast. Opt in to receive occasional updates - otherwise it is just a direct conversation.

Send a message and we’ll follow up quickly. If you opt in, you’ll also receive occasional updates. For urgent requests, email contact@justwhat.net or call/text 573-917-0590.